In the Reader Profile for NME the first section contains the main products of which that reader would buy or own. Then how much money they would spend on that product. So for this reader profile the reader would ‘£372 on clothes per year,’ ‘£667 on audio equipment per year.’ So due to that this reader can spend an fair amount of money on theses products, this tells the advertisers that this reader would be in working full time or part time. Also because the products are the first things to be mentioned, this would be the most important aspects impacted onto the Advertisers. Therefore this tells the advertisers exactly what kind of products NME would want in there magazine.
In the second section this tells the advertisers is the reader ‘in with technology.’ It also therefore tells the advertisers what kind of hobbies the reader participates with ‘Consoles & Games.’ Then finally tells the advertisers what things are most important to that reader. So therefore they like to enjoy themselves & have a happy go lucky life, clothing is very important, trying new drinks.
Then in the third section has all the personal information about that reader presented in statistics, ‘69% is male’ tells use this magazine is mainly aimed at men, ‘52% working full time’ & how many readers they have. This therefore grabs the advertisers attention by letting the advertisers that there is a good chance that there product will be sold due to that there are many readers. Then at the end the NME contact details.
The only comment I have to say for this reader profile is that there are only 3 sections therefore missing out the readers past information.
Mixmag Reader Profile
In the Reader profile of Mixmag, the first paragraph tells us what type of people they are, ‘They are the ones who make the happening music happen and the cool products cool’ so therefore tells us they are very cool & important people. The first paragraph also tells us straight away what type of music they listen to ‘clubbing.’
The second paragraph tells us about there interest ‘new fashion trend’ and also tells us what technology they like & how up to date they are, ‘they just have to have the latest mobile/ they’re the biggest downloader’s of music in the UK.’
The third paragraph tells us there personal detail & who they are, ‘median age/ mainly 26 - 72% male/ tend to be urban and single.’
The forth paragraph tells us there income & what products they would like to spend money on , ‘ Nights out ,Clothes, Tunes, The latest mobile and MP3 player’ This section has been set out in bullet points keeping it short & simple, this therefore keeps is plain for the advertiser to tell them that this reader would not spend to much money on products. This tells us then that this reader would mot likely be in education or in a part time job/ early full time job.
Then finally in the last paragraph it tells us some extra information of what the readers like, ‘Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.’ This is therefore telling the advertisers that TV or other magazine products would not be suitable for this magazine.
The differences between theses two audiences are that they both have different music interest rock, dance. That one has more interests than music so gaming/TV whilst the other magazine solely concentrates on music. Both audiences like to have a good time & both are in with technology. Then also both magazine audiences have different income telling us there different ages & what products they are able to afford.
Both magazines have different income bases so therefore would change the type of advertisers used on the magazines. So for example the types of products used for The NME magazines would be the latest games/consoles/ Drinks/ clothes/ shoes/ food/ New technology/ Audio equipment, DVDs Cds. Whilst in the Mixmag the products included in this magazine would be more music based, so the latest audio system, news tune downloads, dance albums, clothes, newest technology. But this time the audience for the Mixmag would have a lower status products due to that there income base is a lot lower than the income base for NME, due to that this audience could be in education or a part time job.
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